The Firebird

The Firebird was started in 1977 with a vision of providing self-sufficient home heating. The founders began with selling a single brand of wood stove out of their garage. A few years later, The Firebird began selling a small selection of drip irrigation components.

Under current ownership since 1988, The Firebird has grown into the leading stove, fireplace, and irrigation supplier in Santa Fe & northern New Mexico.

Our mission has been, and continues to be, providing our customers with quality products at a fair price, that provide long term value, service after the sale, and a high level of business ethics.


Our rescue cat, Sluggo, has beautiful tuxedo markings. He loves hanging out in the showroom and watching activities in the store. Sluggo is always happy interacting with people and loves being petted.

Gene Butler

President and co-owner of the Firebird. Gene has a BBA from the University of Texas, Austin, and moved to Santa Fe in 1974. He loves camping and Jeeping throughout New Mexico and Southern Colorado. He believes that good business and environmental responsibility are not mutually exclusive and enjoys being actively involved in the Santa Fe…

Mary Blake-Butler

Vice-president & co-owner of The Firebird. Raised in South Portland, Maine & New Hampshire. She is a former case manager at Christus St. Vincent Hospital, holding a BSN from Northeastern University. Mary voices many of The Firebird’s radio commercials & has served on numerous committees with the Santa Fe Area Home Builders Association.

Kelley Nace

Kelley escaped from North Dakota at a young age. He has an economics degree from Univ. of Colorado, Boulder. He has a NM contractors license, and is one of the few in New Mexico to hold multiple certifications from the national Irrigation Association.

Mark Shubatt

Mark has a fine arts degree from Virginia Commonwealth University. An avid outdoorsman, he enjoys hiking, skiing, ice climbing, and cycling in New Mexico and Arizona. He also is an amateur astronomer.

Kent Timm

Kent has a degree in photography, and for 12 years managed a camera and video store in Highland Park, Illinois. He has also sold camping & mountaineering supplies. He enjoys travelling, skiing, and golf.

David Whitson

Born & raised in Bristol, Tennessee, he spent many years in Houston as a corporate photographer & professional musician. In Santa Fe David is also active in the Christian ministry.

Phil Martinez

A native Santa Fean, Phil is retired from a long career with the gas company, where he served as a Senior Service Tech, Foreman, and Operations Supervisor.  He enjoys hunting & fishing in his spare time.