Events

Regency Winter Promo

Save up to $600 on Regency fireplaces & stoves.

Hurry, promo ends Mar 3rd !

Come in and see them burning and feel the warmth!

Special Savings

We always have deals on discontinued & overstock items. If you are looking for big savings check our closeout list. Save up to $4,771. Last updated 3/01/19.

Current Listing

What We Do

Fireplaces & Stoves

Today’s gas & wood fireplaces and stoves offer outstanding heating efficiency along with a large view of the fire.
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Irrigation & Landscape

Innovative water saving irrigation products to save you time & money.
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BBQ Grills

A new gas grill will make the outdoor time with friends & family more enjoyable.
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Outdoor Fire

Make a warm outdoor living space where you can entertain. Or staycate. Or just relax.
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Outdoor Fireplace Build

Follow our guide to the project of your dreams,
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Central Vacuum Systems

Clean, quiet, & easy to use.
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Have a Project?

If you have been dreaming of taking your home, grilling, or outdoor entertaining to the next level, it’s easier than you think.
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About Our Company

Serving Santa Fe since 1977!

Under current ownership since 1988, The Firebird has grown into the leading stove, fireplace, and irrigation supplier in Santa Fe & northern New Mexico.

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Core Team

Sluggo

Our rescue cat, Sluggo, has beautiful tuxedo markings. He loves hanging out in the showroom and watching activities in the store. Sluggo is always happy interacting with people and loves being petted.

Gene Butler

President and co-owner of the Firebird. Gene has a BBA from the University of Texas, Austin, and moved to Santa Fe in 1974. He loves camping and Jeeping throughout New Mexico and Southern Colorado. He believes that good business and environmental responsibility are not mutually exclusive and enjoys being actively involved in the Santa Fe…

Mary Blake-Butler

Vice-president & co-owner of The Firebird. Raised in South Portland, Maine & New Hampshire. She is a former case manager at Christus St. Vincent Hospital, holding a BSN from Northeastern University. Mary voices many of The Firebird’s radio commercials & has served on numerous committees with the Santa Fe Area Home Builders Association.

Kelley Nace

Kelley escaped from North Dakota at a young age. He has an economics degree from Univ. of Colorado, Boulder. He has a NM contractors license, and is one of the few in New Mexico to hold multiple certifications from the national Irrigation Association.

Mark Shubatt

Mark has a fine arts degree from Virginia Commonwealth University. An avid outdoorsman, he enjoys hiking, skiing, ice climbing, and cycling in New Mexico and Arizona. He also is an amateur astronomer.

Kent Timm

Kent has a degree in photography, and for 12 years managed a camera and video store in Highland Park, Illinois. He has also sold camping & mountaineering supplies. He enjoys travelling, skiing, and golf.

David Whitson

Born & raised in Bristol, Tennessee, he spent many years in Houston as a corporate photographer & professional musician. In Santa Fe David is also active in the Christian ministry.

Phil Martinez

A native Santa Fean, Phil is retired from a long career with the gas company, where he served as a Senior Service Tech, Foreman, and Operations Supervisor.  He enjoys hunting & fishing in his spare time.